Strique Brand Studio

Strategy meets storytelling

Be the brand people think of first.

Turn what makes your business different into stories people remember, and a brand they want to buy from.

Tell us about your brand

In good company.

Brands that have worked with Strique
Powerlook
Chemistry
Cottonworld
Crimzon
INC.5
Superkicks

A different way to see your brand

You’ve built something
worth choosing.
Let’s make people see it.

Every product does something. People buy what it means to them.

See it in the work
  • ArcherWhat it does: Faster flightsWhat it means: Time together
  • StriqueWhat it does: More automationWhat it means: Fix what matters

The work

Different brands.
Different ways in.

Some stories make you smile. Others make you feel the value of a moment.

All films shown are spec ads, created independently by Strique Brand Studio.

An Archer aircraft flies above a freeway full of traffic
The work

The hour you get back

Archer

Warmth. Relief. Connection.

01 / Brand film0:30

A mother flies home in time for her child’s birthday. Sincerity turns time saved into time together.

Read the film’s story

A mother sees a birthday photo on her phone, then a long journey home in traffic. “Some hours you lose.” She boards an Archer aircraft and flies over the city. Her child runs to meet her, and she is home for the birthday. “Every once in a while, one comes back.” The film closes with “The hour you get back.”

An office team stares intently at a small smoking plant
The work

Fix what matters

Strique

Humor. Recognition. A little discomfort.

02 / Brand film0:27

A team guards a smoking plant while the real fire spreads behind them. Deadpan humor makes a familiar problem impossible to ignore.

Read the film’s story

A team gathers around a small plant and treats the smoke like an emergency. They secure the area and keep monitoring it. As the camera reveals the rest of the office, a much larger fire is spreading behind them. The film closes with “Fix what matters” and the Strique logo.

An executive holds up a banana beside a precision scanner in a marble lobby
The work

Make approval mean something

CodeRabbit

Deadpan. Tension. A knowing laugh.

03 / Brand film0:32

A scanner built to pass only perfection approves a luxury watch, then a banana. Deadpan humor shows what happens when every review passes.

Read the film’s story

A luxury watch goes under an industrial scanner, and the light turns green. An executive explains, “Nothing gets through unless it’s perfect.” A colleague places a banana on the scanner. The light turns green again. The film closes with “If everything passes, nothing was reviewed,” then “Make approval mean something” and the CodeRabbit logo.

An auditor stares in disbelief at a single sheet of paper beside stacks of documents
The work

An AI bill so low, it raises questions

Fireworks AI

Suspicion. Disbelief. Quiet confidence.

04 / Brand film0:30

Auditors search stacks of paperwork for the catch. The AI bill is so low that nobody believes it.

Read the film’s story

Two auditors sit across from an engineer, surrounded by stacks of paperwork. “Something isn’t adding up.” They dig through the documents until one auditor holds up a single sheet: “All this work… and that’s the entire AI bill.” The engineer answers calmly, “For the month.” The auditors trade a look. “Keep looking.” The film closes with “High-performance AI inference, at a lower cost” and the Fireworks logo.

A crowded boardroom full of people holding reports and tablets around a long table
The work

Turn data into decisions

collectiveai.io

Overload. Chaos. A familiar frustration.

05 / Brand film0:39

One simple question pulls a growing crowd of experts into the boardroom. Every answer adds more data, and nobody gets closer to a decision.

Read the film’s story

A CEO asks his team, “Should we launch?” One by one, colleagues arrive with reports. The demand looks strong. Margins are favorable. Customer acquisition is expensive. Retention is improving. Legal, support, and operations join in until the room is packed and everyone talks at once. “So, should we launch?” The answers keep coming. The film closes with “More intelligence doesn’t mean better decisions,” then “Turn data into decisions” and the collectiveai.io logo.

Behind the 30 seconds

Anyone can generate a video. Choosing what’s worth keeping is the work.

Every film starts with dozens of ideas and ends with one. The rest is judgment: which story, which line, which frame. That takes people who have done it before.

  1. 01The story30 ideas, 1 kept
  2. 02The script12 drafts
  3. 03The look1 visual world
  4. 04The storyboard24 shots planned
  5. 05The making600 frames, 24 kept
  6. 06The finishEdit, sound, colour
  1. 01 / 06

    The story

    We study your buyers and write dozens of ideas. Most are fine. We keep the one people will remember.

    301

    ideas to one story
    • Idea 01A city that never stops
    • Idea 02Commute diaries
    • Idea 03Traffic as a character
    • Idea 04The empty seat at dinner
    • Idea 05Pilot's point of view
    • Idea 06A day measured in minutes
    • Idea 07Rush hour symphony
    • Idea 08Grandparent's visit
    • Idea 09The missed recital
    • Idea 10Sky versus street
    • Idea 11Two cities, one evening
    • Idea 12Clock on the dashboard
    • Idea 13The hour you get backKept
    • Idea 14A late anniversary
    • Idea 15First flight nerves
    • Idea 16Rooftop sunset
    • Idea 17Work trip, home by dinner
    • Idea 18The long way round
    • Idea 19Watching from above
    • Idea 20Ten minutes of quiet
    • Idea 21The birthday cake
    • Idea 22Lights of the freeway
    • Idea 23A promise kept
    • Idea 24The waiting room
    • Idea 25Wheels up
    • Idea 26Everyday heroes
    • Idea 27Same place, new route
    • Idea 28Nobody likes traffic
    • Idea 29The view you earn
    • Idea 30Back before bedtime
  2. 02 / 06

    The script

    Thirty seconds holds about 60 words. Every one of them gets argued over.

    121

    drafts to one script
    1. Draft 01
    2. Draft 02
    3. Draft 03
    4. Draft 04
    5. Draft 05
    6. Draft 06
    7. Draft 07
    8. Draft 08
    9. Draft 09
    10. Draft 10
    11. Draft 11
    12. Draft 12

    Int. car, gridlock. Evening.

    A mother watches a birthday video on her phone. Traffic hasn’t moved.

    V.O.

    Time is the one thing money can’t buy. too familiar

    We all lose hours we’ll never see again. too heavy

    Some hours you lose.

    Ext. vertiport. Dusk.

    She boards. The city drops away beneath her.

    Int. home. Night.

    Her child runs to the door.

    V.O.

    And sometimes, you win them back. say less

    Every once in a while, one comes back.

  3. 03 / 06

    The look

    Light, colour, faces, and places. We set the rules before a single frame is made, so every shot feels like the same film.

    1

    visual world for the whole film
    • Night blue
    • Dusk orange
    • Warm skin
    • Glass and steel
    • Candlelight
  4. 04 / 06

    The storyboard

    Every shot is planned before anything is made: framing, timing, and what the viewer should feel.

    24

    shots, about 1.2 seconds each
    1. Shot 01
    2. Shot 02
    3. Shot 03
    4. Shot 04
    5. Shot 05
    6. Shot 06
    7. Shot 07
    8. Shot 08
    9. Shot 09
    10. Shot 10
    11. Shot 11
    12. Shot 12
    13. Shot 13
    14. Shot 14
    15. Shot 15
    16. Shot 16
    17. Shot 17
    18. Shot 18
    19. Shot 19
    20. Shot 20
    21. Shot 21
    22. Shot 22
    23. Shot 23
    24. Shot 24
  5. 05 / 06

    The making

    AI makes the frames. People decide which ones feel true. Most don’t make it.

    60024

    generations to the shots you see
  6. 06 / 06

    The finish

    Edit, voice, music, sound, and colour. Then cut for every place it will run.

    Thirty seconds.

    About four weeks.
    The final frame of the Archer film: the line “The hour you get back” over a city at dusk00:00:30:00

Month one is a pilot. Two films, then we decide together what comes next.

Tell us about your brand

Beyond the film

Attention opens the door. What happens next matters.

The films are the core. We also fix what happens after someone watches.

Tell us about your brand
  1. 01

    Positioning

    Give people a reason to choose you.

    • Audience and buying context
    • Value proposition
    • Messaging pillars
    • Proof points
  2. 02

    Creative direction

    Sound and look like yourself.

    • Brand personality
    • Tone of voice
    • Visual direction
    • Design guidelines
    • Creative principles
  3. 03

    Films

    Tell a story worth thirty seconds.

    • Two 30-second films a month
    • Concepts and scripts
    • Storyboards
    • Production and edit
    • Distribution plan
  4. 04

    Website

    Make the next step obvious.

    • Landing page review
    • Proof and page flow
    • Calls to action
    • Conversion priorities
  5. 05

    Lead magnets

    Start a useful conversation.

    • Guides and assessments
    • Qualification questions
    • Follow-up journeys
  6. 06

    Sales & CRM

    Give every good enquiry an owner.

    • CRM stages and fields
    • Lead routing
    • Follow-up workflows
    • Lead-quality reporting

Before we talk

A few things
worth knowing.

Will the films bring in leads?

They build recognition and preference, which supports sales over time. We don't promise leads from day one, because distribution, your offer, and follow-up matter too.

What do you measure?

Reach, viewing time, engagement, brand search, and the quality of enquiries. These are signals to learn from, not guaranteed results.

Do we need a sales team?

You need someone to own enquiries, whether that's a founder or a team. We can set up the process and CRM around them.

Can you work with our brand guidelines?

Yes. We start from your existing identity and only suggest changes where they would help.

Where can we use the films?

Organic social, paid ads, and your website. Formats and usage rights are agreed before production, and media spend is scoped separately.

How much does it cost?

It depends on production needs and the support around the films. After your enquiry, we send a scoped proposal.

For B2B, AI, and premium brands

Get in touch.
What should people remember you for?

Tell us about your business and what you want to change.

poojan@strique.io