Privacy Policy

Privacy PolicyThe website Strique, https://www.strique.io/, its associated website http://app.strique.io and other websites as may be developed by Digimaze Marketing Private Limited (hereinafter collectively referred to as “Website”), is a web application that provides services in the area of performance marketing and advertising (“Services”) for users, like merchants who use the Shopify platform and their end users, (“Users”/ “you”, “yours”) to streamline and enhance their business’ performance. The Website is owned and operated by Digimaze Marketing Private Limited, a private limited company incorporated under the provisions of The Companies Act 2013, having its registered address at 6^th Floor, C-wing, Oberoi Garden Estate, Chandivali, Off Saki Vihar Road, Andheri East, Mumbai City MH- 400072 IN (“we”, “us”, “our”).This Privacy Policy (“Policy”) governs the manner in which we collect, use, maintain and disclose information collected from you, and outlines how you can limit the sharing of information. We are committed to protecting the privacy of our Users, and follow the required and appropriate security, administrative measures and processes that are a must to take care and guard your personal data from breach of privacy, loss, misuse, or alteration of the same. The Policy also describes the rights and options available to you with respect to protection of your personal data. You can visit our Website to browse, without revealing any information about yourself. The Website collects only that information volunteered by you, in case you do not provide your basic personal information, we may not be able to serve your request on the Website.

‍Note for Merchants:
‍We collect the User data from the merchant’s end-users after obtaining their express consent, and process the same to provide our Services to the merchants. As per the Policy, the end-users have a right to know and to be aware of what personal data we collect or hold, how we collect it or use it or how we may share the same. To ensure that the end-users are aware, we request the merchants to share this Policy with them. This Policy confers upon all Users the same rights in relation to their personal data and as is set out in this Policy. In the event, the end-users withdraw their consent for collection, processing and storing of their data, the merchants shall be responsible for notifying us immediately, when the same comes to their knowledge. As merchants, you are responsible for complying with any or all regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to collecting end-users’ personal data. We shall not be liable to any end-user for any breach or negligence with respect to their data, if the same has been caused due to the merchant’s negligence or breach of obligations, as stated herein this Policy. 

‍Data we Collect:
‍In connection with your interactions with us on the Website, and your use of Shopify, we may collect and process a wide range of your personal data, collected directly from you or your website, including: Personal contact details such as name, title, address, email address, mobile/telephone number(s), and other information provided by you, while signing up on Shopify;Information about your location (residence and business), date of birth, age, gender, marital status, and emergency contacts, and any publicly available information;User’s mode of payments and currency used to subscribe to our Services;Any user generated data collected by reviews, screen recordings and other methods;Relevant information relating to your business, and customers, including customers lists and customer behavior;Information about the goods offered by you on your website/store, including their category, variety, price, stock, availability, etc.;Relevant performance related information of your e-commerce website/store, like your order history, etc.;Your social media handles, information about your social media followers, information about any product endorsements made by you on social media;Any information provided to us, by your use of the Website like, usernames, account details and passwords, including, blogs or other materials and browser related information; Your feedback on the Website relating to our Services, which includes information such as digital identification viz. Internet Service Provider (ISP), Internet Protocol (IP) address, browser type, device details, as well as metadata viz. location, cookies, time spent on pages, the information being surfed, access timing details, etc.;Any private communications between you and us;Photographs, video footage, audio recordings and other content created as part of our marketing or promotion campaigns, or which you create and provide to us;Any other information which has been provided to us by you and/or Shopify.The legal basis for processing your personal data under EU GDPR, is the express consent that you provide us, while signing up with us to avail our services.  Apart from the User’s data, in order to provide our Services, we may also collect the data of your end-users, which either you provide to us, or we collect by tracking the end-user’s interaction over your website, with the help of cookies and other technologies. We also collect the details of end-users’ order history, and transactions, and track their interaction with you or on your website, and any other information, which the end-user provides you on signing up on your website. 

‍How we process the data:
‍We shall follow your requests to be mindful of your rights in relation to your data, including accessing your data and restricting its processing. Any deletion or corrections to your data shall only be undertaken on your express request and subject to your consent only. For the purpose of processing your data, we may engage a third-party data processor, in connection with the provision of the Services, who shall process the data in compliance with the applicable laws. In case of any change in the engagement of the current third-party data-processor, the same shall be updated on the Privacy Policy for your reference, at least 7 (seven) days prior to such appointment and engagement. You are requested to kindly check the Policy regularly. While processing the data in event of breach, we shall without undue delay notify you of any breach of your personal data, that we become aware of. On the knowledge of any such breach, we shall make efforts to mitigate the breach and prevent its recurrence. 

‍How we store and secure the data:
‍We use industry standard and organizational measures to secure the data we store. To ensure that your data is secure during the transfer, we use the cryptographic hash function (CHF) used for protecting data. While we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data, during transmission through the Internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others. Further, the duration for retaining your data shall depend upon our legal obligations to you, which will be based on the duration of time for which we have an ongoing relationship with you, or the duration for which you avail the services of Shopify or keep the Shopify application in your device, and on whether you wish to modify, amend or delete your data. Currently, we store your data on third-party servers, viz. Mongo DB, Digital Ocean and Amazon Web Services (AWS), and your data is transferred to these third-party service providers for storage purposes within 7 (seven) working days from the date of collection of your data. In the event you cease to be our customer and wish to remove your data from our servers, you may request the same by writing to us.  On any such requests by you, we will ordinarily remove your data within 45 (forty-five) days from the request. We may continue to retain your data as may be necessary to comply with our legal obligations and to defend any legal claims against us, as may become necessary. The third-party service providers appointed by us, are compliant with applicable laws and you may access their privacy policies on their respective websites like;
Mongo DB: https://www.mongodb.com/legal/privacy-policy;
Digital Ocean: https://www.digitalocean.com/legal, and
AWS: https://aws.amazon.com/privacy/?nc1=f_pr

Furthermore, it is important to note that our Website and its servers are operated through servers located in various places in the world. If you are located outside of India, please be aware that the collected data will be transferred to, processed, and used in India or elsewhere. Therefore, your personal data may be processed outside the jurisdiction of your country of residence, including in countries and jurisdictions that are subject to different standards of data protection. We will take necessary steps, to ensure that transfers of personal information are in accordance with applicable laws and are carefully managed to protect your privacy rights and interests, including through the use of standard contractual clauses.By using the Website and by providing us your personal data when using our Website, you consent to such transfer, processing, and use of the data in accordance with this Website Policy.

‍Who we share the data with:
‍We maintain high level of security standards for your personal data, and do not sell your data or share it with third-parties, except in cases where it is being shared/transferred to our service-providers, who provide services on our behalf. We share the data collected from various sources, in the following cases: We may share your data with our third-party service providers, like Cloudflare, Mongo DB, Netlify, Digital Ocean, Github, Matamo, FreshDesk, ArgoCD, Lens, Mingo, AWS, Shopify and Meta, who help us in the functioning and operation of the Website. However, their use of your data is limited to the purpose of providing us their services. By the terms of contractual obligations with us, in no case they shall use your data for their own personal purpose. In event of merger, acquisition or amalgamation with third-party entity, we reserve the right to transfer the information that we have collected from you. However, such new entity shall respect your personal data and shall use it in a manner consistent with our Privacy Policy and the applicable laws.Only as may be legally required by competent authorities, we may share your information with them.

‍Cookie Policy 
‍"Cookies" are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website. We use cookies, local storage and other technologies, to recognize your browser or device, to learn more about your preferences for improving security, and to provide you with essential features and services to enhance and improve our Services and Website. We may use session Cookies (temporary cookies), persistent Cookies (which stay on your computer until you delete them) and third- party Cookies (tracking cookies that track your online behavior) to provide you with a more personal and interactive experience on our Website. Cookies allow you to take advantage of some of our essential features, available on the Website. You can manage browser cookies through your browser settings. If you block or otherwise reject our Cookies, you may not be able to avail all the features and functions available on our Website. Approved third parties, including search engines, social media networks, and Shopify, may also set cookies, in the process of performing services on behalf of us, when you interact with us. You may access their cookie policy on their respective websites.

‍Opting out from our marketing communications:
‍You may 'opt-out' from our marketing communications, by communicating the same to us, by sending an email to: hello@strique.io, in furtherance of which, we shall cease to process the information, which is required to contact you for marketing communications. However, the information which is necessary to provide you with the Services will continue to be processed and used.

‍Note for Minors:
‍This Website, its events, promotions, blogs, materials and other services, as displayed on the Website are not intended for use by anyone under the age of 18 years. We do not knowingly collect personal data relating to anyone under the age of 18 years old, unless the same has been provided to us by you. 

‍Links‍Outbound Links: 
The Website may contain links to third-party websites and resources (referred to collectively hereinafter as “Linked Sites”). These Linked Sites are provided solely as a convenience to you, and as part of the Website and its Services and is not an endorsement by us of the content of such Linked Sites. We make no representations or warranties regarding the correctness, accuracy, performance or quality of any content, software, service or application found at any Linked Site, and are not responsible for the availability of the Linked Sites or the content or activities or function of such sites. If you decide to access Linked Sites, you do so at your own risk and peril, knowing that your use of Linked Sites is subject to any applicable policies and terms and conditions of use, including but not limited to, the Linked Site’s privacy policy.

‍Inbound Links:
‍Linking to any page of the Website other than to https://www.strique.io/, through a plain text link is strictly prohibited in the absence of a separate linkage agreement with us. Any website or other devices that link to https://www.strique.io/, or any page available therein is prohibited.

‍Your rights:
‍In consonance with the principles of international privacy laws, you are granted the following rights: 
1. The right to access: You may request access to your personal data. You may also enquire about the manner in which their data is used, processed, stored, or transferred to third-parties. If required, we may provide an electronic copy of the personal data, free of charge to you.
2. The right to be informed: You have the right to be informed about the manner of collection and gathering of your personal data, and give your free express consent for the same.
3. The right to data portability: You may obtain and reuse your personal data for your own purposes across different services. You may move, copy or transfer your personal data easily from service provider to another at any given time. The transfer must happen in a commonly used and machine-readable format.
4. The right to be forgotten: If you are no longer our customers or wish to withdraw your consent to use your personal data, you have the right to have your data deleted.
5. The right to object: If you have any objections regarding our use or processing of your data, you may request us to stop further processing of that data. Following your request, the processing of your data shall stop.
6. The right to restrict processing: You can ask to stop processing your data or stop a certain kind of processing. 
7. The right to be notified: You have the right to be notified in the event of a personal data breach that compromises your personal data, within 72 hours of our first learning of the breach.
8. The right to rectification: You can request to update, complete, or correct your personal data. If you wish to exercise any of the rights above-mentioned, you may email us at hello@strique.io 

‍No discrimination:
‍We provide equal and non-discriminatory services to all the Users of the Website, and do not discriminate against any User on refusal for providing their consent in exercise of their rights under law. However, collection and processing of your data is necessary for us to provide you with some Services, and in event you refuse to grant us the permission, we may not be able to provide you, our Services. 

‍Applicable Laws
‍This Policy is compliant with the EU General Data Protection Regulation (GDPR), California Consumer Privacy Act of 2018 (CCPA) and The Personal Data Protection Bill, 2019. We take all measures and provide you all rights as per the laws. 

‍Amendment
‍In adherence of the applicable laws, we timely update and amend our Policy. You can access the updated Policy on our Website. It is important that you read our Policy before you begin interacting with us so that you understand how and why we process your data.