When you create a new Strique Org, we ask one question: your company website. That's it.
Behind the scenes, Strique runs a full crawl of the domain, extracts logo variants, computes a primary color palette from actual brand assets (not guesses), reads the site's copy for tone of voice, builds a first-pass ICP from who the site is speaking to, and identifies competitors named on-page. The whole thing takes about 90 seconds.
The output is a Brand Context object that's injected into every agent run from day one. You never have to re-explain what your company does. You never have to paste your logo. The first campaign Strique drafts is already on-brand.
What the Brand Context object contains
After the crawl completes, your Brand Context includes:
- Identity: Logo variants (primary, monochrome, favicon), brand colors extracted from CSS and image assets, primary and secondary typefaces
- Voice: Tone descriptors extracted from homepage and about copy, formal vs. conversational, technical vs. accessible, direct vs. narrative
- ICP signals: Who the site is speaking to, inferred from language, use case examples, pricing tier language, and testimonials
- Offers: Current products and positioning, extracted from the site's navigation, hero sections, and pricing pages
- Competitors: Any competitors named on the site, enabling the agent to apply competitive awareness to its campaigns from day one
Why this matters for every output Strique creates
Every piece of content, creative, email, or landing page Strique generates is written with the Brand Context injected into the system prompt. This means the first LinkedIn post it writes sounds like you, not like a generic AI-written LinkedIn post. The first ad creative it generates uses your brand colors. The first outreach sequence it writes addresses your ICP's actual pain points in your actual language.
Most AI marketing tools require 10 to 20 prompts of calibration before output starts feeling on-brand. Strique starts there on day one because the crawl does that work automatically.
The Brand Context grows over time
The initial crawl is just the seed. As Strique runs more campaigns for your Org, it adds to the Brand Context: which creative angles perform best with your audience, which copy patterns generate the highest conversion rates, which subject line structures drive opens for your specific list. The Brand Context becomes a living record of everything that works for your brand specifically.
This is the memory layer that makes an AI marketing agent compound in value over time, and it starts with 90 seconds and a URL.
