Optimising Ad Creatives for Better Performance Marketing Results

March 12, 2024

Marketing and advertising are super important for a business to grow. Since lots of people use the internet every day, every minute, many companies are spending more on digital marketing to reach even more people.

In 2023, the whole world is putting a whopping $601.8 billion into digital advertising. That's a huge portion, about 67.1% of all the money spent on ads. When we talk about digital advertising, we mean ads on things like computers, phones, and smart gadgets. It includes everything from sending emails and videos to showing up in search results and more. It's a pretty big deal!

Companies are planning to spend even more in the next few years, with experts thinking it might go up by 10.9% in 2024. Now, that's a lot of money! For people in advertising and marketing, it means they have to prove that what they're doing is valuable. Businesses won't keep spending money on ads unless they see it making them more money in return.

If you figure out the right way to make ads work even better, you can show off your skills. Imagine having results that really prove how good you are. Then, you can put those results into a report and impress everyone with what you've done.

Whether you're working for a large corporation or a smaller marketing team, these tips can help you make your ads perform at their best and present your achievements in a compelling report.

Why it is important to optimize Ad creative?

In today's world, many businesses are using digital marketing, and it's becoming harder to get people's attention online. Even if you put effort into making great ads, reaching many people and turning them into customers is still a challenge.

That's why it's crucial to improve your ad campaigns.

Optimizing means making your ad campaigns work even better. It's like giving them a power-up! This helps you do your best and make more money by:

  • Showing ads to the right people
  • Making ads that feel personal
  • Using the best platforms and tools
  • Spending less money to get customers

The key to creating successful ads is to think about what customers like, not just what you're selling. It's like telling a story that people are genuinely interested in hearing.

Ad Campaign Optimization Hacks

1. Reach More People with Multi-Channel Ads!

Imagine you're on a journey. You might start on your computer, then switch to your phone, and end up on a tablet. That's how people interact with brands these days, hopping between different platforms.

To make sure more people buy your stuff, you need to use multi-channel ads. It's like combining different ways to talk about your brand in one big plan.  

  • Save Time and Money:

You don't have to create new stuff for every platform. Use the same format on all of them.

  • Seamless Experience:

When people switch from one platform to another, it should feel smooth. Multi-channel ads make sure of that.

  • Reach More People:

Talk to lots of different folks by being in many places at once.

Making a multi-channel ad plan is like telling a great story about your brand everywhere. This way, when people see your ads on different places, they instantly know it's you. Research even says it takes about 6-8 times seeing your brand before someone decides to buy.

How do you make this happen?

  • Know Your Audience: Figure out where your target audience is.
  • Set Goals: Figure out what you want your ads to do.
  • Measure Progress: Keep an eye on how well your plan is working.
  • Same Message, Different Places: Tell your story in a way that fits each platform.
  • Use Tools: Things like Google Analytics help you see how your ads are doing.

Sure, it takes some planning, but if you do it right, your brand story will be the talk of the town!  

2. Align with Buyer's Journey

Understanding the Buyer's Journey: Think of your brand's story as a journey, divided into three parts:

  1. Awareness: People realize they have a problem, and your product can solve it.
  1. Consideration: They think about different solutions, and you want to show them why your product is the best.
  1. Decision: It's when they decide which product to choose, and you need to convince them yours is the right one.

Why Does This Matter?

People go through these steps before deciding to buy something. Aligning your ads with each step is like being their guide on this journey.

How to Align Your Ads:

  • Know Their Stage: Figure out if they're just learning, thinking, or ready to choose.
  • Create Ads for Each Step: Make ads that fit each part of the journey. For awareness, introduce the problem. For consideration, showcase your product. For decision, convince them it's the best choice.
  • Be Their Helpful Guide: Imagine you're a friendly guide. Your ads should assist, not push. Answer their questions for each step.
  • Repeat the Message: Remind them why your product is great, adapting the message to their journey.
  • Why Does This Work? People connect with stories. If your ads feel like a helpful story guiding them, they're more likely to choose your product.

By matching your ads with this journey, you're not only trying to sell;  

You're telling a story that helps people pick your brand as the answer they were looking for!

3. Insightful Data

To optimize your ad campaign, you need some data.

Insightful data includes:

  • Details about how the campaign is performing,  
  • Audience behavior,  
  • Keyword effectiveness,
  • And other metrics that help advertisers optimize and improve their strategies.  

It provides valuable information on your campaign's performance.

Types of Insightful Data:

  • Keyword Performance:

These are the words that make your ads stand out. Insightful data on keywords tells you which ones work well, and which need improvement.

  • Audience Behavior:

Understand what people do when they see your ads. Are they clicking? Ignoring? Insightful data here guides you on what catches their eye.

  • Channel Attribution:

Know which paths lead to your destination. Insightful data on channel attribution shows which platforms are effective in bringing people to your ads.

  • Media and Content Types:

Different types of content are like different styles for your ads. Insightful data helps you choose the styles (content) that your audience loves the most.

How to Use Insightful Data:

Optimizing Keywords: Adjust words that aren't bringing in the right traffic. Think of it as refining your route based on feedback.

Tweaking Content: Change your content if it's not getting attention. Insightful data guides you to create content that your audience finds compelling.

Investing in Successful Channels: Know where your audience spends time. Invest more in the platforms that perform the best.

Real-Time Adjustments: Make quick changes to your campaign as it unfolds. Insightful data provides live updates during your journey.

Tools for Insightful Data:

Platforms like Google Analytics act as your guiding system. They provide real-time insights, helping you make informed decisions.

4. Storytelling in Ads Creative

Storytelling in ad creatives is a powerful tool that goes beyond merely promoting a product or service. It involves crafting a narrative that engages, resonates, and connects with the audience on a personal level.

  • People connect with stories, developing a sense of understanding and empathy.
  • A memorable story ensures that your brand remains in the customer’s minds when they’re ready to make a purchase.
  • Stories set you apart from competitors, showcasing your unique values and personality.

Elements of Effective Storytelling in Ad Creatives:

Relatability: Use characters or situations that your audience can relate to.

Problem and Solution: Talk about a challenge (problem) and then highlight your product or service as the fix (solution).

Authenticity: Share real stories, testimonials, or behind-the-scenes glimpses that reflect your brand's authenticity.

Emotional Appeal: Evoke emotions by focusing on joy, empathy, humor, or even challenges that resonate.

Consistency: Ensure that your story is consistent across all platforms and reflects the values of your brand.


Effective advertising is similar to telling an engaging tale that appeals to the masses. Don't be limited to one approach —try new things and see what your audience likes. Keep an open mind and don't be afraid to try new things because digital marketing is constantly evolving. After analyzing data to find out what works and what doesn't, don't be afraid to make adjustments.

Trending Articles

Set to Transform Your Marketing Strategy?

Analyse. Optimise. Stabilise and Scale 10x faster with Strique