In the competitive world of digital advertising, even the most innovative brands can struggle to balance growth with efficient spending. Arelang Naturals, a pioneer in plant-based supplements, found themselves in this exact situation. Despite growing demand for their sugar-conscious chocolates and health-boosting gummies, they faced rising ad costs and diminishing returns.
With marketing expenses climbing and their return on ad spend (ROAS) steadily declining, Arelang Naturals needed a data-driven solution to regain control of their ad performance. That’s when they partnered with Strique Analytics to transform their approach and maximize efficiency.
About Arelang Naturals
At the heart of Arelang Naturals is a commitment to blending ancient wisdom with modern science. The brand focuses on crafting plant-based supplements that not only promote health but also satisfy the taste buds. Their range of low-sugar chocolates and nutrient-rich gummies appeals to health-conscious consumers looking for delicious, guilt-free indulgence.
But while their products were well-received, Arelang Naturals faced a common challenge in the digital marketing landscape: rising advertising costs that weren’t translating into proportional growth. Despite increased demand, their ad campaigns struggled to deliver the desired returns, leading to concerns about long-term sustainability.
The Challenge
Arelang Naturals had ambitious growth goals but found themselves hampered by inefficient marketing performance. Their primary challenges included:
1. Fragmented Campaign Data
With campaigns spread across platforms like Meta Ads, Google Ads, and Shopify, Arelang Naturals lacked a unified view of their marketing performance. This fragmentation made it difficult to track results, analyze data, and make informed decisions.
2. Inefficient Budget Allocation
Despite allocating more funds to their marketing campaigns, Arelang Naturals wasn’t seeing proportional returns. Without clear insights into which campaigns were performing well and which weren’t, they risked overspending on underperforming ads.
3. Decreasing ROI
As ad costs continued to rise, their return on ad spend (ROAS) declined. This not only impacted their profitability but also limited their ability to scale effectively.
The team at Arelang Naturals realized they needed a solution that could provide clear visibility into their marketing efforts, optimize budget allocation, and improve overall campaign performance.
The Strique Solution
Strique Analytics offered the comprehensive tools Arelang Naturals needed to take back control of their marketing strategy. By consolidating data, providing actionable insights, and optimizing budget allocation, Strique transformed how Arelang Naturals approached digital advertising.
Here’s how Strique made a difference:
1. Unified Dashboard for Multi-Platform Tracking</H3>
Strique’s dashboard seamlessly connected Arelang Naturals' marketing platforms, bringing data from Meta Ads, Google Ads, and Shopify into a single, unified view. This real-time tracking allowed the team to monitor performance across all channels effortlessly, eliminating the need for manual data consolidation.
“Previously, we were juggling multiple spreadsheets and dashboards just to understand basic performance metrics. Strique gave us one place to see it all, and that clarity was invaluable.” — Arelang Naturals Marketing Team
2. AI-Powered Insights for Smarter Decisions
Strique’s AI Summary feature quickly identified underperforming campaigns and suggested actionable optimizations. Whether it was reallocating budget to better-performing ads or cutting wasteful spending, the AI-driven insights enabled the team to make informed decisions without sifting through endless data.
“Strique’s AI didn’t just give us data; it told us exactly where we were leaking money and how to fix it.” — Arelang Naturals Marketing Manager
3. Custom Reports for Deeper Analysis
The ability to generate customizable reports gave Arelang Naturals deeper insights into audience engagement, conversion rates, and campaign efficiency. These reports were tailored to the needs of different stakeholders—from high-level summaries for executives to detailed performance breakdowns for the marketing team.
4. Real-Time Budget Optimization
With Strique’s real-time tracking and recommendations, Arelang Naturals could adjust their ad spend on the fly. This agility allowed them to respond quickly to performance trends, ensuring that their budget was always being used where it mattered most.
5. Enhanced Audience Segmentation
Strique provided detailed insights into customer behavior and preferences, enabling Arelang Naturals to refine their audience targeting. This led to more personalized campaigns that resonated with their core customers and drove higher engagement.
The Results
The partnership with Strique Analytics resulted in a dramatic improvement in Arelang Naturals' marketing efficiency and overall performance. The brand achieved:
1. 18% Improvement in ROAS:
By reallocating budget to high-performing campaigns and cutting wasteful spending, Arelang Naturals saw a significant improvement in their return on ad spend.
2. 22% Reduction in Ad Spend:
Through smarter budget allocation and the elimination of underperforming campaigns, the company was able to reduce their overall ad spend without sacrificing growth.
3. Higher Conversion Rates:
Improved audience targeting and campaign optimization led to more conversions and stronger customer engagement.
4. Increased Operational Efficiency:
With a unified dashboard and AI-driven insights, the marketing team spent less time analyzing data and more time focusing on strategy and growth.
What Arelang Naturals Had to Say
"Strique gave us the clarity we needed to stop wasting money on ineffective campaigns. Their platform didn’t just show us the numbers—it helped us understand them and act on them. The AI insights were a game-changer, allowing us to optimize our budget and improve our ROAS in ways we never thought possible."
— Arelang Naturals Marketing Team
Key Takeaways
1. Efficiency in Spend:
Identifying and eliminating underperforming campaigns significantly reduced wasted budget, leading to smarter spending.
2. Data-Driven Decisions:
Strique’s AI-powered insights helped Arelang Naturals optimize their ad performance and make informed decisions quickly.
3. Smarter Campaign Allocation:
Clear visibility across all marketing platforms allowed for better budget distribution and real-time performance tracking.
4. Improved ROI:
By focusing on high-performing campaigns and refining their targeting strategies, Arelang Naturals saw a sustained increase in ROI.
Optimize Your Ad Spends with Strique
With Strique Analytics, Arelang Naturals transformed their digital marketing strategy, turning fragmented data into actionable insights and boosting their return on ad spend. By optimizing their budget and improving campaign efficiency, they achieved sustainable growth and set the stage for future success.
Struggling with rising ad costs and inconsistent campaign results? Strique can help you unlock the power of data-driven marketing and make every dollar count—just like Arelang Naturals did.