Optimize Your Ad Campaign Performance With Strique’s Smart Filters
You launch a campaign with high hopes—solid creative, a well-defined audience, and a competitive budget. But a week in, the results are mixed. Some ads are performing exceptionally well, while others are draining your budget with little to show for it. Do you scale up? Cut losses? Shift strategy?
Identifying High-Potential Campaign
Here’s how to apply these filters and make data-backed decisions with ease.
Apply a filter where ad spend is lower than the average spend.
Add a second condition: conversion rate is higher than the average
conversion rate.
Refine further by mixing in other parameters like engagement rate or audience segments.
Analyze the results and scale up the best-performing ads with more budget.
Once you’ve identified these high-potential ads, the next step is ensuring you’re not wasting spend elsewhere. That’s where detecting budget drains comes in.
Detecting Budget Drains
Spending big doesn’t always mean winning big. Some campaigns waste money without delivering results. To find these underperformers:
Set a filter where ad spend is higher than the average spend.
Add conditions where total clicks, add-to-carts (A2C), or initiate checkouts (IC) are lower than the average.
Identify and pause the worst-performing ads or adjust bidding strategies to improve efficiency.
By cutting these inefficiencies, you free up budget that can be redirected toward high-potential campaigns. But optimizing spend isn’t just about stopping waste—it’s also about discovering where new opportunities exist.
Expanding Into High-Potential Regions
Some cities or regions may be outperforming your current targeting. Here’s how to identify them:
Go to your region or city-wise performance widget.
Sort the conversion rate column in descending order to surface the highest-converting locations.
Apply a filter: Active users greater than 150.
Analyze the top five cities or regions—these have strong potential. Launch test campaigns in these areas to validate results.
Expanding your reach is one piece of the puzzle, but refining your keyword strategy is just as crucial. Next, let’s identify and eliminate keywords that waste your budget.
Eliminating Costly Keywords
Not all keywords bring value. Some consume a significant budget without generating meaningful engagement. To filter out these inefficiencies:
Apply a filter where cost is greater than the average cost.
Sort the clicks column in ascending order to find keywords that drive little to no engagement.
(Alternative method) Apply a filter where clicks are less than 20% of the average clicks.
Sort the cost column in descending order to find the biggest spenders with the lowest returns.
Pause or adjust bidding on these keywords to improve efficiency.
Once you’ve removed wasteful keywords, it’s time to shift focus to the hidden gems—keywords that deliver results without breaking the bank.
Scaling High-Performing Keywords
On the flip side, some keywords deliver strong results without high spend. To identify them:
Apply a filter where spend is lower than the average spend.
Add a condition where conversion rate is higher than 0.5%.
Prioritize these keywords for increased budget allocation and testing.
Applying these strategies across campaigns, ad sets, regions, and keywords ensures your ad spend works harder and smarter for better overall performance.
STOP GUESSING, START OPTIMIZING.
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