A catalog of great products is only the starting point for fashion brands that want to scale their presence online as well as offline. Their marketing performance needs to be just as sharp as the designs themselves to make a real impact on their bottom line.
Inc5, a leading footwear brand known for its stylish, high-quality collections, had built a loyal following of fashion-conscious consumers. But despite its strong market presence, the brand struggled to maximize returns on its digital marketing investments.
The problem? Their marketing performance data was scattered across multiple platforms, making it difficult to understand ad campaign performance, optimize customer journeys, and scale efficiently. Their marketing team knew they were losing conversions, but without clear, centralized insights, they couldn’t pinpoint where or why.
That’s when Inc5 partnered with Strique Analytics to turn fragmented data into an actionable, conversion-boosting strategy.
The Challenge With Data Fragmentation & Low Conversions
While Inc5 invested heavily in online advertising, they faced two major roadblocks that limited their ability to scale effectively:
1. Scattered Data Across Platforms
- Performance metrics were spread across multiple ad platforms like Meta Ads, Google Ads, and Shopify, making it difficult to track and optimize campaigns holistically.
- The lack of real-time analytics reporting meant the marketing team was spending more time consolidating reports than making strategic optimizations.
2. Mid-Funnel Drop-Offs & Low Conversion Rates
- While Inc5’s ads successfully attracted visitors, a significant number abandoned their shopping journey before completing a purchase.
- Without precise funnel analytics, it was impossible to know where shoppers were dropping off and why conversions remained low.
Inc5 needed a solution that would bring clarity to their data, pinpoint weak spots in their funnel, and optimize their marketing spend for higher engagement and conversions.
The Strique Solution
To tackle these challenges, Inc5 leveraged Strique’s AI-powered analytics to centralize campaign data, optimize ad targeting, and improve the customer journey.
1. A Single Source of Truth for Campaign Performance
- Instead of sifting through multiple platforms, Inc5 now had a unified analytics dashboard offering real-time insights across all ad channels.
- With all key performance indicators (KPIs) in one place, the marketing team could identify trends, track ROI, and adjust campaigns on the fly.
2. Understanding the Drop-Off Points
Strique’s analytics revealed exactly where customers were abandoning their shopping journey, allowing Inc5 to:
- Refine ad messaging to align better with customer intent.
- Improve landing pages for a more seamless buying experience.
- Optimize retargeting efforts to bring back high-intent shoppers.
By removing friction points, Inc5 was able to convert more visitors into buyers.
3. AI-Driven Campaign Insights for Smarter Spending
Strique’s AI-powered analytics provided deep insights into:
- Which ad creatives resonated most with customers.
- How to reallocate budget toward high-performing campaigns.
- Which audience segments had the highest purchase intent.
With data-driven marketing, Inc5 shifted from reactive adjustments to a proactive marketing strategy—maximizing engagement while improving return on ad spend (ROAS).
The Results: A Data-Driven Turnaround
With Strique Analytics, Inc5 moved from fragmented decision-making to data-backed precision, driving measurable improvements across its digital marketing efforts.
1. 40% Increase in Conversion Rates
- Higher-intent traffic led to more completed purchases, fueled by stronger ad messaging**,** optimized landing pages, and strategic retargeting.
- Shoppers who once hesitated now moved seamlessly from product discovery to checkout, eliminating unnecessary drop-offs.
- Every adjustment—from ad optimization to checkout streamlining—pushed more visitors to convert, boosting overall sales by 40%.
2. 48.6% Increase in Click-Through Rates (CTR)
- Stronger ad creatives, sharper targeting, and AI-backed audience segmentation turned passive scrollers into engaged shoppers.
- Strique helped them identify the best-performing ad variations that the team invested more in, ensuring maximum visibility and engagement.
- More compelling, relevant ads meant more people clicked, browsed, and entered the purchase funnel, increasing CTR by 48.6%.
3. 40% Improvement in ROAS
- Budget waste was eliminated, redirecting ad spend to the most profitable channels, audiences, and creative formats.
- AI-powered bidding strategies helped allocate spend where it mattered most, ensuring every dollar delivered maximum impact.
- With each marketing dollar working harder and smarter, Inc5 achieved a 40% increase in ROAS, maximizing revenue while keeping costs under control.
With real-time analytics, AI-powered insights, and precise execution, Inc5 didn’t just improve its marketing efficiency, it transformed its marketing strategy into a powerful, scalable growth engine.
What Inc5 Had to Say
"Strique gave us the clarity we were missing. Their platform allowed us to bring all our ad campaign data into one place, analyze trends, and make smarter marketing decisions. The impact was immediate—higher engagement, better conversions, and a more effective use of our budget."
— Inc5 Marketing Team
Key Takeaways
- Strique helped Inc5 eliminate data silos, allowing for seamless performance tracking and real-time optimizations.
- AI-powered insights and data-backed decisions improved ad efficiency, ROAS, and engagement with smarter budget allocation.
- Strique helped Inc5 identify mid-funnel drop-offs. The team fixed the identified issues, leading to a higher conversion rate and reduced wasted ad spend.
- What started as a fragmented data was transformed into a scalable, high-impact strategy driven by real-time data.
From Data Chaos to Digital Growth
For a brand like Inc5, staying ahead in the fashion retail industry required more than just trendsetting products—it demanded smart, data-driven marketing decisions.
With Strique Analytics, Inc5 turned fragmented data into a clear roadmap for success. By centralizing reports, uncovering hidden insights, and fine-tuning campaign strategies, they achieved higher conversions, better ad performance, and increased ROI.
Unlock the Full Potential of Your Marketing
Inc5’s success story is proof that the right data can transform how a business grows online.
If your brand is struggling with disconnected data, underperforming campaigns, and missed revenue opportunities, it’s time to take control. Strique Analytics provides the clarity and strategy you need to make every marketing decision count.
Let Strique help you scale smarter. [Contact us]