Profitability in the current e-commerce market, isn’t just about attracting more customers—it’s about getting the most value from every transaction. Lilly & Sid, a UK-based children’s fashion brand, have built a reputation for sustainability, ethical production, and premium organic fabrics. Their timeless, eco-friendly collections resonated with parents seeking conscious shopping choices.
However, despite strong brand affinity and loyal customers, their average order value (AOV) remained lower than ideal, capping their revenue potential. With rising acquisition costs, they needed a strategic shift—one that wouldn’t just drive sales but would also increase the value of each purchase.
Rather than simply pouring more money into ads, Lilly & Sid sought a smarter approach—one that would help them maximize customer value and scale profitably. That’s where Strique Analytics came in.
About Lilly & Sid
Lilly & Sid is a sustainability-driven children’s fashion brand, known for its handcrafted, organic designs that blend playful aesthetics with eco-conscious production. With a focus on quality over quantity, the brand has cultivated a loyal customer base that values both style and sustainability.
But even with strong customer engagement and a distinct brand identity, the challenge remained: how to increase AOV without simply increasing traffic or slashing prices.
To scale profitably, Lilly & Sid needed to understand buyer behavior at a granular level and adjust its marketing to encourage larger purchases per transaction.
The Challenge: AOV Ceiling and Rising Ad Costs
Despite a loyal following and consistent traffic from digital campaigns, two major challenges were holding back growth:
1. Low Average Order Value (AOV)
- Shoppers were buying single items instead of multiple pieces, limiting transaction value.
- Bundling opportunities weren’t fully leveraged, reducing upsell potential.
2. Rising Acquisition Costs
- Digital ad costs were climbing, making customer acquisition more expensive.
- Without increasing basket sizes, profitability per customer was shrinking.
To boost revenue without increasing ad spend, Lilly & Sid needed a data-driven approach to optimize customer engagement, targeting, and product positioning.
The Strique Solution
Lilly & Sid partnered with Strique Analytics to gain deep insights into purchase behavior, optimize campaign efficiency, and refine marketing strategies for increased AOV.
1. Identifying High- and Low-Value Regions
- Strique’s AI-powered analytics pinpointed geographic regions where customers had higher average order values versus areas where transactions were consistently lower.
- Armed with these insights, Lilly & Sid adjusted ad spend distribution, prioritizing regions where customers were more likely to purchase multiple items per order.
2. Increasing AOV Through Strategic Product Positioning
- Purchase pattern analysis revealed which products were frequently bought together, allowing for better bundling strategies.
- Marketing creatives were adjusted to emphasize curated sets and complementary products, encouraging customers to add more to their carts.
- Offers and promotions were redesigned to reward larger transactions, increasing incentives for multi-item purchases.
3. Optimizing Budget Allocation for Maximum ROI
- Instead of increasing ad spend, Strique helped Lilly & Sid redistribute their budget for higher efficiency.
- Underperforming regions and audience segments were deprioritized, ensuring marketing spend went toward high-value customer groups.
- AI-driven insights allowed real-time adjustments, preventing unnecessary spending and keeping costs low while improving revenue per transaction.
The Results: Increased Revenue, Lower Ad Costs
By implementing Strique’s AI-powered insights and data-driven optimizations, Lilly & Sid achieved substantial growth without increasing spend:
1. 25% Increase in AOV
- Customers spent more per order, raising overall revenue without requiring additional traffic.
- Improved product positioning and bundling strategies encouraged larger basket sizes.
2. 35% Reduction in Ad Spend
- Smarter targeting and budget allocation lowered acquisition costs while increasing profitability.
- Marketing dollars worked harder, reaching customers more likely to convert with higher order values.
3. Higher ROAS and More Efficient Scaling
- Ad spend reallocation led to better returns, with high-value audience segments prioritized.
- Campaigns became more profitable, proving that growth doesn’t require more spending—it requires smarter spending.
What Lilly & Sid Had to Say
"Strique helped us target the right geographies, leading to remarkable revenue growth. Their insights allowed us to optimize our strategy, improve AOV, and reduce wasted ad spend."
— Lilly & Sid Marketing Team
Key Takeaways
- Ad spend was strategically redirected for maximum efficiency by identifying low-value and high-value regions.
- Smarter bundling, curated sets, and purchase incentives encouraged multi-item transactions, boosting order values.
- Instead of increasing ad spend, Lilly & Sid optimized existing budgets, achieving higher revenue at lower costs.
Unlock Higher AOV Without Increasing Ad Spend
With Strique Analytics, Lilly & Sid proved that sustainable growth isn’t about spending more—it’s about spending smarter.
If your brand is struggling with rising ad costs and low AOV, Strique can help you unlock revenue potential through smarter marketing, predictive insights, and real-time optimizations.
Ready to increase revenue while reducing costs?
Let Strique show you how. Get started today. [Get a demo]