Urban Tribe has built a reputation for crafting durable, stylish, and highly functional backpacks tailored for professionals, adventurers, and city dwellers alike. The brand’s emphasis on ergonomic design and high-performance materials has made it a favorite among people constantly on the move.
But while their backpacks were designed for efficiency and innovation, their marketing strategy wasn’t as streamlined. Poor audience targeting and inefficient ad spend were draining their marketing budget, leading to low return on ad spend (ROAS) and high bounce rates. Instead of converting engaged customers, they were spending too much on users with little to no purchase intent—a costly mistake.
To fix this, Urban Tribe turned to Strique for a solution that would help them fine-tune their audience targeting, reduce wasted spend, and make every dollar work smarter.
About Urban Tribe
Urban Tribe isn’t just another backpack brand—it’s a lifestyle choice for those who refuse to compromise on functionality, durability, and design. With backpacks engineered to withstand daily commutes, outdoor adventures, and fast-paced city life, the brand has grown into a favorite among professionals and urban explorers alike.
However, despite having a strong product-market fit, Urban Tribe faced an ongoing challenge: their ad spend wasn’t generating the returns they expected. It ****wasn’t as efficient as it could be, and too much of their budget was going toward users who didn’t fit their ideal customer profile.
They needed a smarter, more precise approach—one that would help them reach the right customers while reducing acquisition costs.
The Challenge: Wasted Ad Spend & Low ROAS
While Urban Tribe had a well-defined brand and a growing customer base, their advertising strategy wasn’t delivering the returns they needed. Their marketing budget was being stretched thin due to a few factors.
1. Poor ROAS Due to Broad Targeting
- Their ads were reaching users outside their ideal customer profile, leading to inefficient spending.
- Without precise targeting, Urban Tribe was paying for clicks from people unlikely to convert.
2. High Ad Spend on Non-Converting Users
- A significant portion of the budget was going toward users with little to no purchase intent.
- The brand lacked clear insights into who was genuinely interested versus who was just browsing.
Urban Tribe needed to refine their targeting strategy, focus ad spend on high-value customers, and improve engagement without increasing costs.
The Strique Solution
By leveraging real-time insights and intent-driven ad strategies, Strique helped Urban Tribe stop wasting ad spend and start reaching the right audience.
1. Pinpointing High-Value Audiences
Instead of casting a wide net, Urban Tribe needed to focus on high-intent shoppers—people who were actually likely to buy. Strique’s analytics provided deep insights into:
- Customer Demographics – A clear breakdown of who was converting versus who was just browsing.
- Browsing Habits – How potential customers interacted with the website before making a purchase.
- Shopping Behavior – The exact times and days when Urban Tribe’s audience was most likely to complete a purchase.
Armed with this data, the brand was able to refine their ad strategy and concentrate their budget on the highest-converting customer segments.
2. Smarter Budget Allocation for Maximum Efficiency
Strique’s AI-powered recommendations allowed Urban Tribe to identify where their marketing budget was being wasted and shift resources toward:
- High-revenue geographic regions with stronger customer demand.
- Segments with the highest conversion potential, ensuring ad dollars weren’t spent on casual browsers.
- Strategic ad placements and optimized bidding strategies, leading to better engagement and more efficient spending.
3. Driving More Relevant Traffic to Reduce Bounce Rates
- By eliminating low-intent audiences, Urban Tribe attracted more engaged shoppers, reducing bounce rates.
- Ad messaging was tailored to match audience behavior, ensuring a smoother transition from ad click to checkout.
Rather than spending more, Urban Tribe simply spent smarter—and the results followed.
The Results: A More Efficient, Profitable Advertising Strategy
With Strique’s refined targeting and optimized ad spend, Urban Tribe achieved some remarkable results.
1. 25% Increase in ROAS
- Optimized audience targeting resulted in a more profitable return on every ad dollar spent.
- The brand saw higher engagement from users who were more likely to convert.
2. 30% Reduction in Customer Acquisition Cost (CAC)
- Focusing budget on high-intent shoppers lowered the cost per new customer, making acquisition more sustainable.
- Smarter budget allocation ensured Urban Tribe was investing in audiences with the highest lifetime value.
3. 20% Decrease in Bounce Rates
- More relevant traffic meant fewer users leaving without taking action.
- Customers who clicked on ads were now more engaged and more likely to explore product pages or complete a purchase.
What once felt like a marketing budget that wasn’t working hard enough turned into a well-oiled system that maximized returns without unnecessary spending.
What Urban Tribe Had to Say
"Strique transformed the way we approach our advertising. By refining our audience targeting and optimizing our ad spend, we saw a significant improvement in both ROAS and engagement. Now, we’re reaching the right customers at the right time—and it’s made all the difference."
— Urban Tribe Marketing Team
Key Takeaways
1. Smarter audience segmentation leads to better ad performance
- Urban Tribe focused on high-intent customers, increasing conversions while reducing wasted ad spend.
2. Strategic budget reallocation improves efficiency
- Targeting high-revenue regions and engaged shoppers lowered acquisition costs by 30%.
3. Relevant traffic reduces bounce rates and improves conversion
- By eliminating low-intent clicks, Urban Tribe kept shoppers engaged longer, leading to more conversions.
Higher Returns Without a Bigger Budget
Urban Tribe’s success proves that you don’t need to spend more to get better results—you just need to spend smarter. By refining their targeting strategy, reallocating ad spend, and improving audience engagement, they transformed their ad performance and bottom line.
For brands struggling with low ROAS, high acquisition costs, and inefficient ad spend, the solution isn’t necessarily more budget—it’s better strategy.
With the right insights, precise targeting, and efficient budget allocation, any brand can optimize its advertising efforts and maximize profitability without inflating costs.
Want to maximize your ad performance without increasing your budget?
Strique can help you fine-tune your marketing, just like Urban Tribe. Let’s get started today.