Most content engines fail because they treat production as the job. Production is 20%. The job is the system. Here's the week-one playbook for a Strique-run content engine.
Day 1: Topic clusters. Strique pulls your top 20 competitors, maps the keyword clusters they dominate, identifies gaps, and drafts a 12-month content calendar. You pick the four clusters that matter.
Day 2: Brand voice calibration. Strique analyzes your existing copy (site, docs, past posts) and produces a brand voice document. You review and edit. Future content inherits from this.
Day 3: First three posts. Strique drafts three SEO posts targeting high-intent keywords from the chosen clusters. You edit and ship.
Day 4: LinkedIn voice clone. Load five of your best past LinkedIn posts. Strique learns your cadence, structural tics, emoji usage, and hook patterns. You approve the first three drafts.
Day 5: Newsletter template. Design a recurring newsletter structure. Strique drafts week-one issue.
Day 6: Schedule. Lock a weekly cadence: two SEO posts, three LinkedIn posts, one newsletter. Approvals through Slack.
Day 7: First week shipped. Review the Canvas report. Iterate on what worked.