This playbook walks through the exact sequence for getting a Strique AI marketing agent fully operational in a single morning. By the end, you'll have your ad accounts connected, brand context calibrated, first campaign live, and a weekly reporting cadence running automatically.
Before you start
You'll need admin access to: your Meta Ads account, Google Ads, your CRM (HubSpot or equivalent), and your email platform (Klaviyo or Mailchimp). Have your company website URL ready, the agent will crawl it automatically.
Hour 1: Connect and calibrate (0 to 60 min)
Minutes 0 to 10: Create your Org and let brand extraction run Enter your company website URL. While the brand crawl runs in the background (90 seconds), review the onboarding checklist.
Minutes 10 to 25: Review your Brand Context Once the crawl completes, Strique surfaces a Brand Context object: logo variants, color palette, tone of voice descriptors, ICP signals, competitor names. Review each field and correct anything that's off. This is the foundation for every output the agent creates.
Minutes 25 to 45: Connect your channels OAuth into your ad accounts (Meta, Google, TikTok, LinkedIn, whichever you run). Connect your CRM. Connect your email platform. Strique will pull account history, current campaign structure, and audience data.
Minutes 45 to 60: Run the account audit Tell the agent: "Audit my current marketing accounts and give me a status report." Within minutes, you'll get a Canvas report flagging: pixel health issues, campaign structure problems, underperforming ad sets, email list health, SEO gaps. These are your quick wins for Hour 2.
Hour 2: First campaign (60 to 120 min)
Minutes 60 to 75: Brief your first campaign In chat, describe the outcome you want: "Run a lead gen campaign targeting [ICP], $X budget, [time period]. Goal is [metric]." The agent will draft a campaign plan, channels, audience, creative angles, budget allocation, and present it for your review.
Minutes 75 to 95: Review and approve the plan Read through the plan. Adjust anything that doesn't match your strategy. Approve the creative briefs you want generated.
Minutes 95 to 110: Review creative and set approval gates The agent generates ad creative (copy and images), email sequences, and landing page copy. Review each piece. Set your approval gate preferences: which actions require your sign-off before going live.
Minutes 110 to 120: Launch and set your reporting cadence Approve the first campaign for launch. Set a weekly Canvas report scheduled every Monday morning. Your AI marketing agent is now live.
What the agent does after you close your laptop
From this point, the agent monitors performance daily, reads back results against your goals, proposes optimizations, and surfaces them for your review. You're in the loop for the decisions that matter. The iteration cycles run while you sleep.
Run this in Strique
Every playbook on this site is available as a slash command in your Strique Org. Once connected, type /set-up-ai-marketing-agent in any chat to invoke it.
